{"id":8878,"date":"2026-10-20T20:07:39","date_gmt":"2026-10-20T18:07:39","guid":{"rendered":"https:\/\/www.fore.fr\/apprentissage\/?p=8878"},"modified":"2026-10-20T20:07:52","modified_gmt":"2026-10-20T18:07:52","slug":"responsable-marketing-operationnel-2","status":"publish","type":"post","link":"https:\/\/www.fore.fr\/apprentissage\/responsable-marketing-operationnel-2\/","title":{"rendered":"CHEF DE PROJETS MARKETING ET COMMUNICATION"},"content":{"rendered":"\n<h4 class=\"wp-block-heading has-text-align-center has-white-color has-black-background-color has-text-color has-background\" id=\"programme-1\"><br><strong>DETAILS<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-white-color has-text-color has-background wp-block-paragraph\" style=\"background-color:#e4032c\"><strong>520H<\/strong><br><strong>SUR 1 AN<\/strong><br><strong>2 jours\/Semaine<\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>CERTIFICATION<\/strong><br>Certification Professionnelle de niveau 6 (EU) d\u00e9livr\u00e9epar TALIS COMPETENCES ET CERTIFICATIONS, enregistr\u00e9e et inscrite au R\u00e9pertoire National des Certifications Professionnelles.<br>Code RNCP : 40893 enregistr\u00e9 le 25\/06\/2025<br>Code Dipl\u00f4me Apprentissage : 26X32101<br>Code NSF: 312, 320<\/p>\n\n\n\n<figure class=\"wp-block-table has-small-font-size\"><table class=\"has-vivid-red-color has-text-color\"><tbody><tr><td><strong>Lien France Comp\u00e9tences : <a href=\"https:\/\/www.francecompetences.fr\/recherche\/rncp\/40893\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.francecompetences.fr\/<br>recherche\/rncp\/40893<\/a><\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>CONTACTS<\/strong><br><strong>Christine GUENIOT <\/strong><br>0690 48 26 50<br>0590 38 71 36<strong> <\/strong><br><a href=\"mailto:christine.gueniot@fore.fr\">christine.gueniot@fore.fr<\/a> <br><strong>Delphine PIERQUIN<\/strong><br>0690 05 76 95<br>0590 38 22 78<br><a href=\"mailto:delphine.pierquin@fore.fr\">delphine.pierquin@fore.fr<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/www.fore.fr\/apprentissage\/wp-content\/uploads\/2026\/10\/A4-CHEF-DE-PROJETS-MARKETING-ET-COMMUNICATION-2026.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Contenu embarqu\u00e9 A4-CHEF-DE-PROJETS-MARKETING-ET-COMMUNICATION-2026.\"><\/object><a id=\"wp-block-file--media-fa29f4f5-6a98-44f9-884e-9a3b0d4684ff\" href=\"https:\/\/www.fore.fr\/apprentissage\/wp-content\/uploads\/2026\/10\/A4-CHEF-DE-PROJETS-MARKETING-ET-COMMUNICATION-2026.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">A4-CHEF-DE-PROJETS-MARKETING-ET-COMMUNICATION-2026<\/a><a href=\"https:\/\/www.fore.fr\/apprentissage\/wp-content\/uploads\/2026\/10\/A4-CHEF-DE-PROJETS-MARKETING-ET-COMMUNICATION-2026.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-fa29f4f5-6a98-44f9-884e-9a3b0d4684ff\">T\u00e9l\u00e9charger<\/a><\/div>\n\n\n\n<p class=\"has-black-color has-text-color wp-block-paragraph\"><strong><span style=\"color: &quot;red;\">PR\u00c9REQUIS<\/span><\/strong><br>Soit \u00eatre titulaire d\u2019un niveau 5 (EU) \/ 120 ECTS, id\u00e9alement mais pas exclusivement dans une fili\u00e8re \u00e0 dominante commerciale, marketing, communication ou gestion, soit se pr\u00e9valoir d\u2019une exp\u00e9rience professionnelle \u00e9quivalente dans des fonctions commerciales et\/ou de gestion, marketing, communication, et pouvoir, de ce fait, acc\u00e9der \u00e0 la formation par un dossier de VAPP (Validation des Acquis Professionnels et Personnels) valid\u00e9 par le certificateur. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>M\u00c9THODES P\u00c9DAGOGIQUES :<\/strong><br>M\u00e9thodes Actives et Participative : Apports op\u00e9rationnels par des sp\u00e9cialistes du secteur. Mise en situation. Travaux dirig\u00e9s. Etudes de cas. Pr\u00e9sentiel \/ Distanciel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>MOYENS P\u00c9DAGOGIQUES :<\/strong> <br>Salles informatiques connect\u00e9es \u00e0 Internet (fibre optique). Documentations sur plateforme informatique. TEAMS. Vid\u00e9o projecteur. Mat\u00e9riel en salle de formation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SUIVI ET \u00c9VALUATIONS : <\/strong><br>Contr\u00f4les continus et \u00e9tudes de cas pratiques sont r\u00e9alis\u00e9es. Le contenu est \u00e9labor\u00e9 \u00e0 partir du r\u00e9f\u00e9rentiel du dipl\u00f4me consultable sur le RNCP. Une progression p\u00e9dagogique est remise par chaque formateur. Un classeur p\u00e9dagogique permet de suivre le d\u00e9roulement de la formation en conformit\u00e9 avec le r\u00e9f\u00e9rentiel. TEAMS permet de t\u00e9l\u00e9charger les cours et de recevoir toutes les informations inh\u00e9rentes \u00e0 la formation.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-white-color has-text-color has-background\" id=\"programme-1\" style=\"background-color:#e4032c\"><strong>PROGRAMME<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Formaliser un plan marketing et communication<\/strong><br>\u2022 R\u00e9aliser un diagnostic strat\u00e9gique et analyser le march\u00e9 et les besoins.<br>\u2022 Cartographier le parcours client et segmenter les audiences.<br>\u2022 D\u00e9finir le positionnement et les objectifs (notori\u00e9t\u00e9, acquisition, fid\u00e9lisation).<br>\u2022 Proposer une strat\u00e9gie de contenus coh\u00e9rente et adapt\u00e9e aux cibles.<br>\u2022 D\u00e9finir des indicateurs de performance (KPI) pour suivre les r\u00e9sultats.<br>\u2022 R\u00e9partir le budget en fonction des priorit\u00e9s strat\u00e9giques.&nbsp;<br><br><strong>G\u00e9rer la data et l\u2019innovation marketing et communication<\/strong><br>\u2022 Exploiter les donn\u00e9es (data) pour optimiser les strat\u00e9gies marketing et communication.<br>\u2022 Mettre en place des outils et processus d\u2019innovation dans les approches marketing.<br>\u2022 Utiliser les technologies (analytique, IA, automatisation) au service des campagnes.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>D\u00e9ployer les campagnes marketing et communication<\/strong><br>\u2022 \u00c9tablir des partenariats et n\u00e9gocier avec les prestataires.<br>\u2022 Concevoir un r\u00e9troplanning op\u00e9rationnel en coordination avec les \u00e9quipes.<br>\u2022 Assurer la cr\u00e9ation de contenus visuels et r\u00e9dactionnels adapt\u00e9s \u00e0 chaque audience.<br>\u2022 Mettre en oeuvre des campagnes multicanales (r\u00e9seaux sociaux, e-mailing, display).<br>\u2022 G\u00e9rer et animer les communaut\u00e9s en ligne autour de la marque.<br>\u2022 D\u00e9ployer des actions de fid\u00e9lisation bas\u00e9es sur l\u2019automatisation et les donn\u00e9es.&nbsp;<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Coordonner les projets et les \u00e9quipes<\/strong><br>\u2022 Piloter les projets marketing et communication dans leur globalit\u00e9.<br>\u2022 Coordonner les \u00e9quipes internes et les intervenants externes.<br>\u2022 Organiser et optimiser les ressources, les d\u00e9lais et le suivi op\u00e9rationnel.<br>\u2022 Assurer la communication transversale entre les acteurs du projet.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-white-color has-text-color has-background\" id=\"programme-1\" style=\"background-color:#e4032c\"><strong>PERSPECTIVES D&#8217;EMPLOI<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chef de projet marketing \/ cheffe de projet marketing<\/li>\n\n\n\n<li>Chef de projet communication \/ cheffe de projet communication<\/li>\n\n\n\n<li>Charg\u00e9 de marketing \/ charg\u00e9e de marketing<\/li>\n\n\n\n<li>Charg\u00e9 de communication \/ charg\u00e9e de communication<\/li>\n\n\n\n<li>Responsable marketing \/ responsable marketing<\/li>\n\n\n\n<li>Responsable communication \/ responsable communication<\/li>\n\n\n\n<li>Chef de produit \/ cheffe de produit<\/li>\n\n\n\n<li>Consultant marketing \/ consultante marketing<\/li>\n\n\n\n<li>Consultant communication \/ consultante communication&#8221;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-white-color has-text-color has-background\" id=\"programme-1\" style=\"background-color:#e4032c\"><strong>POURSUITE D&#8217;ETUDES<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Manager des Affaires<\/li>\n\n\n\n<li>Manager du D\u00e9veloppement Commercial<\/li>\n\n\n\n<li>Manager de la strat\u00e9gie Marketing<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-white-color has-text-color has-background\" id=\"programme-1\" style=\"background-color:#e4032c\"><strong>JE SOUHAITE M&#8217;INSCRIRE A CETTE FORMATION<\/strong><\/h4>\n\n\n<div class=\"wpforms-container wpforms-container-full wpforms-block wpforms-block-5a86556c-07f5-461b-a1eb-e35a3421914d\" id=\"wpforms-4872\"><form id=\"wpforms-form-4872\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"4872\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/apprentissage\/wp-json\/wp\/v2\/posts\/8878\" data-token=\"d2264c52e06bcca5d98b4c1573bfd9f2\" data-token-time=\"1792944789\"><noscript class=\"wpforms-error-noscript\">Veuillez activer JavaScript dans votre navigateur pour remplir ce formulaire.<\/noscript><div class=\"wpforms-field-container\"><div id=\"wpforms-4872-field_8-container\" class=\"wpforms-field wpforms-field-name\" data-field-id=\"8\"><label class=\"wpforms-field-label\">Nom &amp; Pr\u00e9nom <span class=\"wpforms-required-label\">*<\/span><\/label><div class=\"wpforms-field-row wpforms-field-medium\"><div class=\"wpforms-field-row-block wpforms-first wpforms-one-half\"><input type=\"text\" id=\"wpforms-4872-field_8\" class=\"wpforms-field-name-first wpforms-field-required\" name=\"wpforms[fields][8][first]\" required><label for=\"wpforms-4872-field_8\" class=\"wpforms-field-sublabel after\">Pr\u00e9nom<\/label><\/div><div class=\"wpforms-field-row-block wpforms-one-half\"><input type=\"text\" id=\"wpforms-4872-field_8-last\" class=\"wpforms-field-name-last wpforms-field-required\" name=\"wpforms[fields][8][last]\" required><label 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><label class=\"wpforms-field-label-inline\" for=\"wpforms-4872-field_52_1\">ASSISTANT.E RESSOURCES HUMAINES<\/label><\/li><li class=\"choice-2 depth-1\"><input type=\"checkbox\" id=\"wpforms-4872-field_52_2\" name=\"wpforms[fields][52][]\" value=\"10264\"  ><label class=\"wpforms-field-label-inline\" for=\"wpforms-4872-field_52_2\">ASSISTANT(E) DE VIE AUX FAMILLES (ADVF)<\/label><\/li><li class=\"choice-3 depth-1\"><input type=\"checkbox\" id=\"wpforms-4872-field_52_3\" name=\"wpforms[fields][52][]\" value=\"3678\"  ><label class=\"wpforms-field-label-inline\" for=\"wpforms-4872-field_52_3\">BTS BANQUE<\/label><\/li><li class=\"choice-4 depth-1\"><input type=\"checkbox\" id=\"wpforms-4872-field_52_4\" name=\"wpforms[fields][52][]\" value=\"1757\"  ><label class=\"wpforms-field-label-inline\" for=\"wpforms-4872-field_52_4\">BTS COMMUNICATION<\/label><\/li><li class=\"choice-5 depth-1\"><input type=\"checkbox\" id=\"wpforms-4872-field_52_5\" name=\"wpforms[fields][52][]\" value=\"1869\"  ><label class=\"wpforms-field-label-inline\" for=\"wpforms-4872-field_52_5\">BTS COMPTABILIT\u00c9 ET GESTION<\/label><\/li><li class=\"choice-6 depth-1\"><input type=\"checkbox\" id=\"wpforms-4872-field_52_6\" name=\"wpforms[fields][52][]\" value=\"7171\"  ><label class=\"wpforms-field-label-inline\" for=\"wpforms-4872-field_52_6\">BTS ECONOMIE SOCIALE FAMILIALE<\/label><\/li><li class=\"choice-7 depth-1\"><input type=\"checkbox\" id=\"wpforms-4872-field_52_7\" name=\"wpforms[fields][52][]\" value=\"1867\"  ><label class=\"wpforms-field-label-inline\" for=\"wpforms-4872-field_52_7\">BTS \u00c9LECTROTECHNIQUE<\/label><\/li><li class=\"choice-8 depth-1\"><input type=\"checkbox\" id=\"wpforms-4872-field_52_8\" name=\"wpforms[fields][52][]\" value=\"1865\"  ><label class=\"wpforms-field-label-inline\" for=\"wpforms-4872-field_52_8\">BTS GESTION DE LA PME<\/label><\/li><li class=\"choice-9 depth-1\"><input type=\"checkbox\" id=\"wpforms-4872-field_52_9\" name=\"wpforms[fields][52][]\" value=\"1825\"  ><label class=\"wpforms-field-label-inline\" for=\"wpforms-4872-field_52_9\">BTS GESTION DES TRANSPORTS ET LOGISTIQUE ASSOCI\u00c9E<\/label><\/li><li class=\"choice-10 depth-1\"><input type=\"checkbox\" id=\"wpforms-4872-field_52_10\" name=\"wpforms[fields][52][]\" value=\"1818\"  ><label class=\"wpforms-field-label-inline\" for=\"wpforms-4872-field_52_10\">BTS MANAGEMENT COMMERCIAL OP\u00c9RATIONNEL<\/label><\/li><li class=\"choice-11 depth-1\"><input type=\"checkbox\" id=\"wpforms-4872-field_52_11\" name=\"wpforms[fields][52][]\" value=\"1822\"  ><label class=\"wpforms-field-label-inline\" for=\"wpforms-4872-field_52_11\">BTS N\u00c9GOCIATION &amp; DIGITALISATION DE LA RELATION CLIENT<\/label><\/li><li class=\"choice-12 depth-1\"><input type=\"checkbox\" id=\"wpforms-4872-field_52_12\" name=\"wpforms[fields][52][]\" value=\"6392\"  ><label class=\"wpforms-field-label-inline\" for=\"wpforms-4872-field_52_12\">BTS TOURISME<\/label><\/li><li class=\"choice-13 depth-1\"><input type=\"checkbox\" id=\"wpforms-4872-field_52_13\" name=\"wpforms[fields][52][]\" value=\"7246\"  ><label class=\"wpforms-field-label-inline\" for=\"wpforms-4872-field_52_13\">Certification MATU : Devenir maitre d&#8217;apprentissage ou tuteur d&#8217;entreprise<\/label><\/li><li class=\"choice-14 depth-1\"><input type=\"checkbox\" id=\"wpforms-4872-field_52_14\" name=\"wpforms[fields][52][]\" value=\"10268\"  ><label class=\"wpforms-field-label-inline\" for=\"wpforms-4872-field_52_14\">CHARG\u00c9 D&#8217;ACCUEIL ET DE GESTION ADMINISTRATIVE<\/label><\/li><li class=\"choice-15 depth-1\"><input type=\"checkbox\" id=\"wpforms-4872-field_52_15\" name=\"wpforms[fields][52][]\" value=\"5817\"  ><label class=\"wpforms-field-label-inline\" for=\"wpforms-4872-field_52_15\">CHARG\u00c9.E D\u2019AFFAIRES COMMERCIALES<\/label><\/li><li class=\"choice-16 depth-1\"><input type=\"checkbox\" id=\"wpforms-4872-field_52_16\" name=\"wpforms[fields][52][]\" value=\"3517\"  ><label class=\"wpforms-field-label-inline\" for=\"wpforms-4872-field_52_16\">CHARG\u00c9.E DES RESSOURCES HUMAINES<\/label><\/li><li class=\"choice-17 depth-1\"><input type=\"checkbox\" id=\"wpforms-4872-field_52_17\" name=\"wpforms[fields][52][]\" value=\"8878\"  ><label class=\"wpforms-field-label-inline\" for=\"wpforms-4872-field_52_17\">CHEF DE PROJETS MARKETING ET COMMUNICATION<\/label><\/li><li class=\"choice-18 depth-1\"><input type=\"checkbox\" id=\"wpforms-4872-field_52_18\" name=\"wpforms[fields][52][]\" value=\"3684\"  ><label class=\"wpforms-field-label-inline\" for=\"wpforms-4872-field_52_18\">CONSEILLER FINANCIER<\/label><\/li><li class=\"choice-19 depth-1\"><input type=\"checkbox\" id=\"wpforms-4872-field_52_19\" name=\"wpforms[fields][52][]\" value=\"1808\"  ><label class=\"wpforms-field-label-inline\" for=\"wpforms-4872-field_52_19\">CONTROLEUR DE GESTION<\/label><\/li><li class=\"choice-20 depth-1\"><input type=\"checkbox\" id=\"wpforms-4872-field_52_20\" name=\"wpforms[fields][52][]\" value=\"10220\"  ><label class=\"wpforms-field-label-inline\" for=\"wpforms-4872-field_52_20\">EXPERT CONSEIL EN GESTION DE PATRIMOINE<\/label><\/li><li class=\"choice-21 depth-1\"><input type=\"checkbox\" id=\"wpforms-4872-field_52_21\" name=\"wpforms[fields][52][]\" value=\"10271\"  ><label class=\"wpforms-field-label-inline\" for=\"wpforms-4872-field_52_21\">GESTIONNAIRE COMPTABLE ET FISCAL<\/label><\/li><li class=\"choice-22 depth-1\"><input type=\"checkbox\" id=\"wpforms-4872-field_52_22\" name=\"wpforms[fields][52][]\" value=\"8907\"  ><label class=\"wpforms-field-label-inline\" for=\"wpforms-4872-field_52_22\">INTERVENANT EDUCATIF PETITE ENFANCE (IEPE)<\/label><\/li><li class=\"choice-23 depth-1\"><input type=\"checkbox\" id=\"wpforms-4872-field_52_23\" name=\"wpforms[fields][52][]\" value=\"10252\"  ><label class=\"wpforms-field-label-inline\" for=\"wpforms-4872-field_52_23\">MANAGER D&#8217;ETABLISSEMENT MARCHAND (MEM)<\/label><\/li><li 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