{"id":2486,"date":"2024-06-25T18:15:26","date_gmt":"2024-06-25T16:15:26","guid":{"rendered":"https:\/\/www.fore.fr\/idn\/?p=2486"},"modified":"2026-01-13T19:49:43","modified_gmt":"2026-01-13T18:49:43","slug":"bachelor-marketing-et-communication-digitale","status":"publish","type":"post","link":"https:\/\/www.fore.fr\/idn\/bachelor-marketing-et-communication-digitale\/","title":{"rendered":"BACHELOR MARKETING ET COMMUNICATION DIGITALE"},"content":{"rendered":"\n<p class=\"has-text-align-center has-white-color has-black-background-color has-text-color has-background\"><strong>D\u00c9TAILS<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:250px\">\n<p class=\"has-white-color has-text-color has-background\" style=\"background-color:#e4032c\"><strong><strong>520H<br>SUR 1 AN<\/strong><\/strong><br><strong>2 JOURS \/ SEMAINE<\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\"><strong>FINANCEMENT<br>Formation \u00e9ligible au CPF N\u00b0 248128<br><\/strong>FINANCEMENTS OPCO,<br>TRANSITIONS PRO, Entreprises<\/p>\n\n\n\n<p class=\"has-small-font-size\"><strong>CERTIFICATION<br><\/strong>Dipl\u00f4me de Niveau 6 (BAC+3), enregistr\u00e9 et inscrit au R\u00e9pertoire National des Certifications Professionnelles.<br><strong>Code RNCP : 32073<br>Code Dipl\u00f4me Apprentissage : 26X31216<\/strong><\/p>\n\n\n\n<p class=\"has-vivid-red-color has-text-color has-small-font-size\"><strong>Lien France Comp\u00e9tences : <a href=\"https:\/\/www.francecompetences.fr\/recherche\/rncp\/31037\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.francecompetences.fr\/recherche\/rncp\/32073\/<\/a><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:250px\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.fore.fr\/idn\/wp-content\/uploads\/2023\/06\/A4-BACHELOR-MARKETING-ET-COMMUNICATION-DIGITALE_Page_1.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"732\" height=\"1024\" src=\"https:\/\/www.fore.fr\/idn\/wp-content\/uploads\/2023\/06\/A4-BACHELOR-MARKETING-ET-COMMUNICATION-DIGITALE_Page_1-732x1024.png\" alt=\"\" class=\"wp-image-2487\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.fore.fr\/idn\/wp-content\/uploads\/2023\/06\/A4-BACHELOR-MARKETING-ET-COMMUNICATION-DIGITALE_Page_2.png\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/www.fore.fr\/idn\/wp-content\/uploads\/2023\/06\/A4-BACHELOR-MARKETING-ET-COMMUNICATION-DIGITALE_Page_2-724x1024.png\" alt=\"\" class=\"wp-image-2488\" srcset=\"https:\/\/www.fore.fr\/idn\/wp-content\/uploads\/2023\/06\/A4-BACHELOR-MARKETING-ET-COMMUNICATION-DIGITALE_Page_2-724x1024.png 724w, https:\/\/www.fore.fr\/idn\/wp-content\/uploads\/2023\/06\/A4-BACHELOR-MARKETING-ET-COMMUNICATION-DIGITALE_Page_2-212x300.png 212w, https:\/\/www.fore.fr\/idn\/wp-content\/uploads\/2023\/06\/A4-BACHELOR-MARKETING-ET-COMMUNICATION-DIGITALE_Page_2-768x1087.png 768w, https:\/\/www.fore.fr\/idn\/wp-content\/uploads\/2023\/06\/A4-BACHELOR-MARKETING-ET-COMMUNICATION-DIGITALE_Page_2.png 827w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p><strong>PR\u00c9REQUIS<br>La formation s\u2019adresse aux<br>\u00e9l\u00e8ves de niveau Bac issus d\u2019un<br>BTS ou d\u2019un DUT. Toutefois,<br>les personnes issus d\u2019une L2 ou<br>d\u2019un titre de Niveau 5 peuvent y<br>acc\u00e9der.<\/strong><\/p>\n\n\n\n<p><strong>CONTACT <\/strong><\/p>\n\n\n\n<p>Michella ROSAMONT<br><strong>0690 18 28 46<br>0590 87 41 20<br><\/strong><font color=\"#000000\"><span style=\"caret-color: rgb(0, 0, 0);\">michella<\/span><\/font>.<a href=\"mailto:kevin.pouradier@fore.fr\">rosamont@fore.fr<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<div data-wp-interactive=\"\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!selectors.core.file.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/www.fore.fr\/idn\/wp-content\/uploads\/2023\/06\/A4-BACHELOR-MARKETING-ET-COMMUNICATION-DIGITALE.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Contenu embarqu\u00e9 A4-BACHELOR-MARKETING-ET-COMMUNICATION-DIGITALE.\"><\/object><a id=\"wp-block-file--media-4628b2e1-deee-4ec8-a70d-7bf489c4ea81\" href=\"https:\/\/www.fore.fr\/idn\/wp-content\/uploads\/2023\/06\/A4-BACHELOR-MARKETING-ET-COMMUNICATION-DIGITALE.pdf\">A4-BACHELOR-MARKETING-ET-COMMUNICATION-DIGITALE<\/a><a href=\"https:\/\/www.fore.fr\/idn\/wp-content\/uploads\/2023\/06\/A4-BACHELOR-MARKETING-ET-COMMUNICATION-DIGITALE.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-4628b2e1-deee-4ec8-a70d-7bf489c4ea81\">T\u00e9l\u00e9charger<\/a><\/div>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color has-background\" style=\"background-color:#e4032c\"><strong>MODLIT\u00c9S<\/strong><\/p>\n\n\n\n<p><strong>PR\u00c9REQUIS<br><\/strong>La formation s&rsquo;adresse aux \u00e9l\u00e8ves de niveau Bac issus d\u2019un BTS ou d\u2019un DUT. Toutefois,<br>les personnes issus d\u2019une L2 ou d\u2019un titre de Niveau 5 peuvent y acc\u00e9der.<\/p>\n\n\n\n<p><strong>METHODES PEDAGOGIQUES :<br><\/strong>Cours th\u00e9oriques dispens\u00e9s par des formateurs qualifi\u00e9s \u2013 Exercices \u2013 Travaux pratiques<br>\u00c9valuations \u2013 Examens blancs<\/p>\n\n\n\n<p><strong>MOYENS PEDAGOGIQUES :<br><\/strong>Salle informatique connect\u00e9e Internet (fibre optique) \u2013 Documentations sur plateforme TEAMS Vid\u00e9o projecteur \u2013 Mat\u00e9riel salle de formation<\/p>\n\n\n\n<p><strong>SUIVI ET EVALUATIONS :<\/strong> Contr\u00f4les continus. Des \u00e9tudes de cas pratiques sont r\u00e9alis\u00e9es.<br>Le contenu est \u00e9labor\u00e9 \u00e0 partir du r\u00e9f\u00e9rentiel du dipl\u00f4me consultable sur le RNCP. Une progression p\u00e9dagogique est remise par chaque formateur par ann\u00e9e. Un classeur p\u00e9dagogique permet de suivre le d\u00e9roulement de la formation en conformit\u00e9 avec le r\u00e9f\u00e9rentiel. TEAMS permet de t\u00e9l\u00e9charger les cours et de recevoir toutes les informations<br>inh\u00e9rentes \u00e0 la formation. Evaluation en cours de formation (ECF) qui contribuent \u00e0 la validation du titre professionnel. Session de certification avec un jury de professionnels (Mise en situation, productions de documents et questionnement)<\/p>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color has-background\" style=\"background-color:#e4032c\"><strong>PROGRAMME<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:250px\">\n<p class=\"has-small-font-size\"><strong>Pr\u00e9parer des plans de d\u00e9veloppement<\/strong><br>\u2022 Comprendre les orientation strat\u00e9giques<br>\u2022 D\u00e9ployer une strat\u00e9gie de communication digital<br>\u2022 Pr\u00e9parer un plan de communication<br>\u2022 Understanding consumer behaviour &amp; e-shopping<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:250px\">\n<p class=\"has-small-font-size\"><strong>Organiser des actions commerciales et de marketing op\u00e9rationnel pour animer les march\u00e9s<\/strong><br>\u2022 Animer le plan d\u2019action digital marketing et communication<br>\u2022 Comprendre les enjeux du marketing relationnel<br>\u2022 Bulding commercial et communication<br>\u2022 Prendre en compte les fonctions achats et logistiques<br>\u2022 Int\u00e9grer des \u00e9l\u00e9ments de marketing de contenu<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:250px\">\n<p class=\"has-small-font-size\"><strong>G\u00e9rer les \u00e9l\u00e9ments budg\u00e9taires et financiers des march\u00e9s<\/strong><br>\u2022 Conna\u00eetre les principes de la comptabilit\u00e9 d\u2019entreprise<br>\u2022 Mesurer les actions, indicateursde suivi de marketing et KPI\/ROI<br>\u2022 Maitriser les principaux m\u00e9canismes du contr\u00f4le de gestion<\/p>\n\n\n\n<p class=\"has-small-font-size\"><strong>Animer son \u00e9quiper<\/strong><br>\u2022 Animer et organiser le travail de son \u00e9quipe \u00e0 distance et en pr\u00e9sentiel<br>\u2022 G\u00e9rer la diversit\u00e9 et l\u2019interculturel<br>\u2022 Utiliser les principes de la conduite de projet pour piloter un projet de communication<br>\u2022 Le droit de la personne dans le monde professionnel<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:250px\">\n<p class=\"has-small-font-size\"><strong>Organiser la veille sur les march\u00e9s et la concurrence<\/strong><br>\u2022 Organiser la veille, la s\u00e9lection et la supervision des prestataires d\u2019une campagne de communication<br>\u2022 Piloter des \u00e9tudes pour mieux cibler les besoins de communication<br>\u2022 Comprendre l\u2019\u00e9conomie num\u00e9rique et collaborative<\/p>\n\n\n\n<p class=\"has-small-font-size\"><strong>Enseignement transversal<\/strong><br>\u2022 Business English<br>\u2022 Initiation cr\u00e9ation site web<br>\u2022 Initiation PAO<br>\u2022 M\u00e9thodologie rapport d\u2019activit\u00e9<br>\u2022 Jeu d\u2019entreprise<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color has-background\" style=\"background-color:#e4032c\"><strong>POURSUITE D&rsquo;\u00c9TUDES<\/strong><\/p>\n\n\n\n<p>\u2022 Mastere Manager de la Strat\u00e9gie Commerciale option E-Business<\/p>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color has-background\" style=\"background-color:#e4032c\"><strong>PERSPECTIVE D&rsquo;EMPLOI<\/strong><\/p>\n\n\n\n<p>\u2022 Conseiller(\u00e8re) commercial(le)<br>\u2022 Business developer<br>\u2022 Adjoint responsable export<br>\u2022 Charg\u00e9(e) de d\u00e9veloppement commercial<br>\u2022 Attach\u00e9 commercial<br>\u2022 Charg\u00e9(e) de projet<br>\u2022 D\u00e9l\u00e9gu\u00e9(e) r\u00e9gional des Ventes<br>\u2022 Content manager<br>\u2022 Responsable de rayon<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0);color:#e70031\" class=\"has-inline-color\"><strong>Je souhaite m&rsquo;inscrire \u00e0 cette formation<\/strong><\/mark><\/p>\n\n\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f870-o1\" lang=\"fr-FR\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/idn\/wp-json\/wp\/v2\/posts\/2486#wpcf7-f870-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formulaire de contact\" enctype=\"multipart\/form-data\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"870\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.8\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"fr_FR\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f870-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<p><label> Merci de choisir la formation concern\u00e9e :<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"listeformation\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"listeformation\"><option value=\"\">&#8212;Veuillez choisir une option&#8212;<\/option><option value=\"TITRE PROFESSIONNEL SECR\u00c9TAIRE ASSISTANT(E) M\u00c9DICO-SOCIAL\">TITRE PROFESSIONNEL SECR\u00c9TAIRE ASSISTANT(E) M\u00c9DICO-SOCIAL<\/option><option value=\"TITRE PROFESSIONNEL ASSISTANT(E) DE DIRECTION\">TITRE PROFESSIONNEL ASSISTANT(E) DE DIRECTION<\/option><option value=\"BTS MANAGEMENT COMMERCIAL OP\u00c9RATIONNEL\">BTS MANAGEMENT COMMERCIAL OP\u00c9RATIONNEL<\/option><option value=\"BACHELOR MANAGEMENT ET ENTREPREUNARIAT\">BACHELOR MANAGEMENT ET ENTREPREUNARIAT<\/option><option value=\"BACHELOR MARKETING ET COMMUNICATION DIGITALE\">BACHELOR MARKETING ET COMMUNICATION DIGITALE<\/option><option value=\"TITRE PROFESSIONNEL COFFREUR BANCHEUR\">TITRE PROFESSIONNEL COFFREUR BANCHEUR<\/option><option value=\"TECHNICIEN SUP\u00c9RIEUR EN MAINTENANCE INDUSTRIELLE\">TECHNICIEN SUP\u00c9RIEUR EN MAINTENANCE INDUSTRIELLE<\/option><option value=\"TITRE PROFESSIONNEL CUISINIER\">TITRE PROFESSIONNEL CUISINIER<\/option><\/select><\/span><br \/>\n<\/label><br \/>\n<label> Votre nom (obligatoire)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label>\n<\/p>\n<p><label> Votre Email (obligatoire)<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label><br \/>\n<label> Votre t\u00e9l\u00e9phone <span class=\"wpcf7-form-control-wrap\" data-name=\"tel-704\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"tel-704\" \/><\/span><\/label><br \/>\n<label> Objet<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-subject\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-subject\" \/><\/span> <\/label>\n<\/p>\n<p><label> Votre message<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" name=\"your-message\"><\/textarea><\/span> <\/label><br \/>\n<label> Vous pouvez nous envoyer votre CV si vous le souhaitez :<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"file-707\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-file\" accept=\"audio\/*,video\/*,image\/*\" aria-invalid=\"false\" type=\"file\" name=\"file-707\" \/><\/span> <\/label>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Envoyer\" \/>\n<\/p><p style=\"display: none !important;\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"138\"\/><script>document.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );<\/script><\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00c9TAILS 520HSUR 1 AN2 JOURS \/ SEMAINE FINANCEMENTFormation \u00e9ligible au CPF N\u00b0 248128FINANCEMENTS OPCO,TRANSITIONS PRO, Entreprises CERTIFICATIONDipl\u00f4me de Niveau 6 (BAC+3), enregistr\u00e9 et inscrit au R\u00e9pertoire National des Certifications Professionnelles.Code RNCP : 32073Code Dipl\u00f4me Apprentissage : 26X31216 Lien France Comp\u00e9tences : https:\/\/www.francecompetences.fr\/recherche\/rncp\/32073\/ PR\u00c9REQUISLa formation s\u2019adresse aux\u00e9l\u00e8ves de niveau Bac issus d\u2019unBTS ou d\u2019un DUT. Toutefois,les &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.fore.fr\/idn\/bachelor-marketing-et-communication-digitale\/\" class=\"more-link\">Continuer la lecture<span class=\"screen-reader-text\"> de &laquo;&nbsp;BACHELOR MARKETING ET COMMUNICATION DIGITALE&nbsp;&raquo;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":2487,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bachelor Marketing et Communication Digitale \u2013 FORE Iles du Nord<\/title>\n<meta name=\"description\" content=\"Pr\u00e9parez votre Bachelor Marketing et Communication Digitale avec FORE Iles du Nord. \u00c9ligible CPF \u2013 d\u00e9veloppez vos comp\u00e9tences en strat\u00e9gie digitale, marketing multicanal et communication pour booster votre 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